Branded Interactions: Marketing Through Design in the Digital Age Cycling Travel Guides Text: : Vinciane Despret

Text: : Vinciane Despret

In his first book

vertical gardens

approach to reinterpreting traditional forms and materials

and exhibition openings

Branded Interactions: Marketing Through Design in the Digital Age Cycling Travel Guides Text: : Vinciane DespretThis illustrated, extensively updated guide focuses on branded interaction design (BIxD), the brand oriented design of interactive applications. Digital design plays a crucial role in how customers experience a brand. However, corporate websites and online shops are only part of interactive brand identity; complex user experiences closely interlink conception, design, and technology and integrate consistent prototyping and testing. The importance of