Antique Vintage 1930s Dixie Boy Crate Label 🍎 Waverly, FL, Adorable Child! j_bert_moritz_company Breweriana and distilleriana collectors pursue

Breweriana and distilleriana collectors pursue labels

that for most of the twentieth century the matchbook was one of the most effective

you feel the raised gold lettering under your fingertips

and the Man Who Trademarked the Word

What makes this piece historically interesting is precisely that it was a commercial artifact of its moment — a product of the postwar dime store economy

Antique Vintage 1930s Dixie Boy Crate Label 🍎 Waverly, FL, Adorable Child! j_bert_moritz_company Breweriana and distilleriana collectors pursueWhat could turn a plain wooden shipping crate into a tiny billboard bright enough to stop a produce buyer in his tracks? Long before refrigerated trucks, barcodes, and printed cardboard cartons, that job fell to paper labels just like this one pasted onto the end of a rough pine crate and asked to do a big job in a small space: announce whose fruit this was, where it came from, and why a buyer standing in a noisy produce house should reach for this