B Brand. Balance. #41 Rolex product design Propaganda

Propaganda

through the successful launch of MUSEA: A book of modern muses

Barbara Barg

Paul Rand had never designed an entire corporate identity

these illustrations show the “development of a consistent worldview” that dispensed with the prior decorative role of architecture and expressed itself in a new language of exactitude

B Brand. Balance. #41 Rolex product design PropagandaFind more of the B Brand. Balance. series here. Founded in 1905 by 24 year old Hans Wilsdorf, Rolex created a completely new type of wristwatch when it introduced the worlds first waterproof watchcase: the Oyster case, which still endures as a symbol of solid manufacturing. moreSince the 1950s,Rolex has continued to lead the watch industry by launching a wide range of models, including the Explorer, Submariner,Milgauss, and Oyster Perpetual Day Date.