If Then: How One Data Company Invented the Future by Jill Lepore - Non Fiction - Hardcover Investment told with generosity

told with generosity

and a little dash of courage

This four-book collection blends practical

showing how small design shifts and framing can nudge people toward healthier

The collection is ready to join your shelves for study

If Then: How One Data Company Invented the Future by Jill Lepore - Non Fiction - Hardcover Investment told with generosityTitle: If Then: How One Data Company Invented the Future Condition: BRAND NEW Format: Hardcover Overview: In If Then, Jill Lepore unravels the extraordinary early history of the data revolution through the rise and operations of the Simulmatics Corporation. Founded in 1959, this little known company mined crowdsourced data, targeted voters, accelerated news cycles, and nudged consumer choicesdecades before the advent of social media, targeted