B Brand. Balance. #38 Patagonia publishing The virtual keeps us painfully

The virtual keeps us painfully together

we need beautiful but also intelligent buildings

it is necessary to learn about these things – after all

and extension

and intimacy

B Brand. Balance. #38 Patagonia publishing The virtual keeps us painfullyPatagonia, an outdoor clothing brand with an environmental focus, was founded in 1973 by Yvon Chouinard, who since 1964 had been manufacturing pitons (metal anchors used in rock climbing) that would not damage the rock. While insisting on offering the best quality, the brand has contributed to a sustainable society and natural environment by developing eco friendly materials and returning 1% of its sales back to society. Patagonia has redefined the