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standards manual second title with photographer Brian Kelley
For more than 50 years
moreThe exhibition catalogue
How important are “style” and “genre”
and prefigurative politics—all of which indicate the making of different
Do You Compute? Selling Tech from the Atomic Age to the Y2K Bug 1950-1999 logo design standards manual second title withBefore Alexa and the iPhone, there was the large and unwieldy mainframe computer. In the postwar 1950s, computers were mostly used for aerospace and accounting purposes. moreTo the public at large, they were on a rung that existed somewhere between engineering and science fiction. Magazine ads and marketing brochures were designed to create a fantasy surrounding these machines for prospective clients: Higher profit margins! Creativity unleashed! Total
