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The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results by Matthew Dixon HowToBeSugarFree as well as providing culturalDescription From the authors of the internationally bestselling business classic The Challenger Sale 'A handbook of practices that will help you get into your customers' heads, deliver good value, and win the sale' Daniel H. Pink, author of To Sell is Human and Drive In The Challenger Sale, Matthew Dixon and Brent Adamson overturned decades of conventional wisdom with a bold new approach to sales. Now they reveal something even more surprising: the