Cinzano 1948 Original Advertising Magazine Print RefPO#08 100 years later

100 years later

Lillet became the star drink of every trendy New York bar

anis-falvoured cousin

an advertising for Savon Normal or "Normal Soap"

and design based on plant forms

Cinzano 1948 Original Advertising Magazine Print RefPO#08 100 years laterCinzano vermouths date back to 1757 and the Turin herbal shop of two brothers, Giovanni Giacomo and Carlo Stefano Cinzano, who created a new "vermouth rosso" (red vermouth) using "aromatic plants from the Italian Alps in a [still secret] recipe combining 35 ingredients (including marjoram, thyme, and yarrow)". What became known as the "vermouth of Turin" proved popular with the Italian bourgeoisie of Turin and Casanova. This vintage magazine