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Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know - Non Fiction - Paperback MiddleEastFood laugh-out-loud reading experience that stillTitle: Data Driven Marketing: The 15 Metrics Everyone in Marketing Should Know Condition: BRAND NEW Format: Paperback Overview: Data Driven Marketing distills a rigorous, evidence based approach into a practical playbook for todays constrained marketing environments. Built on fresh research from the Kellogg School of Management, this book identifies the 15 core metrics that translate every campaign into clear, decision ready insights. Mark Jefferyan